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CollegeHumor

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For the TV series, see The CollegeHumor Show. For other uses of "College Humor", see College Humor (disambiguation).

CH Media
Dropout
Formerly
  • CollegeHumor
  • CollegeHumor Media
Industry
FoundedDecember 7, 1999; 25 years ago (1999-12-07)
FoundersJosh Abramson and Ricky Van Veen
Headquarters
Los Angeles, California
,
United States
ProductsDropout.tv
Brands
  • Dropout
  • CollegeHumor (formerly)
  • Dorkly (sold)
  • Drawfee (sold)
  • Lowbrow Studios (sold)
Owner
Number of employees
20 (2024)
Websitewww.chmedia.com

CH Media, doing business as Dropout,[1] is an Internet comedy company based in Los Angeles which produces content for release on its streaming service, Dropout, and on YouTube. It was originally founded as the CollegeHumor website, created by Josh Abramson and Ricky Van Veen in 1999,[2] and was owned by InterActiveCorp (IAC) from 2006 until January 2020, when IAC withdrew funding and the website shut down.[3] The current CEO of CH Media is Sam Reich, a veteran performer and former Chief Creative Officer of CollegeHumor, who purchased the company in 2020 from IAC.[4][5] In September 2023, the company formally dropped the CollegeHumor branding in favor of its Dropout branding, which originated with its streaming service.[1]

After it was acquired by IAC, CollegeHumor Media became CH Media which consisted of three main brands: CollegeHumor.com, Drawfee.com and Dorkly.com.[5] The former CollegeHumor site featured daily original humor videos and articles created by its in-house writing and production team, in addition to user-submitted videos, pictures, articles and links. Many of its staff also operated the sister website Dorkly, centering on fandoms and video game parodies in the vein of CollegeHumor before the site ceased publication of new articles in January 2019.[6][7] Like CollegeHumor, despite the website shutting down, Dorkly continued to release new original content on YouTube. Dorkly is now owned by CH Media's longtime partner for animated content, Lowbrow Studios.[8] Drawfee is also now an independent creator-owned company.[9]

IAC launched CH Media's streaming service Dropout in 2018.[10] The streaming service includes original series along with the CollegeHumor back catalog of over 1,500 videos.[11] Following its acquisition by Reich, the company primarily focused on production for Dropout until the rebrand in 2023.[1]

History

[edit]

Founding of CollegeHumor (1999–2006)

[edit]
CollegeHumor logo

The CollegeHumor website was created in December 1999 by Josh Abramson and Ricky Van Veen when they were both freshmen in college.[12][13][14] Abramson and Van Veen were high school friends from Baltimore, Maryland;[15] Abramson was at the University of Richmond[16] and Van Veen was at Wake Forest.[13][17] They began by posting photos of themselves as well as jokes, links and other material they collected from emails circulating among college students.[13][17][15] Within three months the site was receiving over 600,000 visitors per month and $8,000 in monthly revenue.[17] In under a year, they received a buyout offer from an Internet company called eFront for $9 million, most of which would have been financed with stock shares. Abramson and Van Veen refused the offer and continued to grow the company themselves.[17] Abramson said in an interview that they wanted to start "an advertisement-based business because at the time the advertising market was pretty hot and we'd seen other people develop Web sites that were popular making a lot of money." Their aim was to create a humor site that would appeal to the advertiser-friendly college-aged demographic.[18]

In 2001, they added Jake Lodwick, a student at Rochester Institute of Technology, and Zach Klein, a friend of Van Veen's from Wake Forest.[13][19] By the time the group graduated from college the site had earned more than $100,000 and the partners still owned 100 percent of their business, which at that time was attracting 2 million viewers a month.[17] The group moved the company to San Diego briefly[17][20][19] before settling in New York City in 2004, where they set up shop in a 4,800 square-foot loft in TriBeCa.[13][17][19] Wired highlighted that for people "who know CollegeHumor from its glossy sketch-comedy heyday, the website's earlier incarnations might be unrecognizable; it was a chaotic repository for the collective horny collegiate id, more of a precursor to the Chive or Barstool Sports than the showcase for UCB graduates it eventually became".[3] In 2006, prior to its acquisition, the CollegeHumor website had "about six million unique visitors per month" with "revenues between $5 and $10 million".[21]

Acquisition by IAC and expansion of CH Media (2006–2020)

[edit]

In August 2006, Abramson and company sold 51% of Connected Ventures, CollegeHumor's parent company, whose properties include CollegeHumor, Vimeo and BustedTees, to Barry Diller's IAC for a reported $20 million.[21][22][23][24] After being discovered by CollegeHumor Media in 2006, Sam Reich was hired as Director of Original Content.[25][3] He was then promoted to President of Original Content along with the premiere of The CollegeHumor Show on MTV in 2009.[26] Kate Knibbs, for Wired, stated that after the acquisition "IAC wanted CollegeHumor to get big, and then bigger. [...] With corporate money and Reich's appetite for experimentation, CollegeHumor became a full-blown incubator for new talent".[3] Max Willens of trade magazine Digiday commented that "CollegeHumor was only intermittently profitable throughout its 20-year history" but it "was consistently innovative and forward-thinking. It started to sell merchandise in 2004; in 2006 it began developing original video content, and by 2009 it was licensing original long-form programming to streaming platforms and television networks. CollegeHumor embraced revenue diversification almost a decade before most media companies were even considering it".[27]

CollegeHumor became known for its original comedy content. The site was nominated for the Webby Award in the humor category in 2007,[28] and many of their individual videos have been nominated for and/or won Webby Awards: winners include "Pixar Intro Parody" for Best Animation, "Web Site Story" for Best Individual Short or Episode, and Jake and Amir for Best Series. Their shorts "Awkward Rap" and "Hand Vagina" were nominated for the Webby Award for Best Comedy: Individual Short or Episode in 2008 and 2009.

Jeff Rubin at the CollegeHumor presentation at the 2012 New York Comic Con

In 2010, IAC launched Dorkly as a sister website to CollegeHumor; this brand focused on fandoms and video game parodies and was edited by CollegeHumor staff.[6][29]

In 2014, IAC merged its "comedy site CollegeHumor with its production company Electus, consolidating its digital studios, production companies and web entertainment properties under the Electus Digital banner".[30] Under Electus Digital, Reich founded CH Media's offshoot production company Big Breakfast, and moved CollegeHumor's video team to Los Angeles.[31][30][32] That year, Drawfee was also spun off into its own channel.[33][34] CollegeHumor was listed on New Media Rockstars Top 100 Channels, ranked at number 76, in December 2014.[35] In the same month, Fortune reported that IAC was considering selling CollegeHumor with the aim of finding a buyer who would "pay around $100 million" for the company; this was part of a trend of comedy websites and other video outlets seeking to be sold after Disney acquired the Maker Studios YouTube channels for "almost $1 billion".[36]

Willens stated that CollegeHumor began to use Facebook as a platform for videos which, in 2017, had a higher reach than YouTube. However, Facebook never delivered the expected revenue which led to a pivot towards developing a subscription service "by mid- to late 2017" to "better monetize its audience".[27] Video production staff were split – the staff for Big Breakfast, which focused on production licensed to third parties, was reduced to six people while the upcoming subscription service had a staff of over 60 people.[27]

On September 26, 2018, CH Media launched Dropout, a subscription service that includes uncensored and original video series, animations, and other forms of media including comics and fictionalized chat conversations.[10][37]

In October 2018, IAC sold Electus, which included Big Breakfast, to Propagate Content.[38] On January 23, 2019, CH Media announced on the Dorkly homepage that they would be ceasing the publication of new articles and comics on the Dorkly site in favor of shifting to other platforms for new material, citing increased costs of the website and the decline of ad based revenue for publications such as Dorkly.[7]

Acquisition by Sam Reich and rebranding to Dropout (2020–present)

[edit]

On January 8, 2020, it was announced that IAC was selling CH Media to its Chief Creative Officer, Sam Reich, resulting in the job loss of nearly all employees and staff.[5][4] Reich said in 2024 that he had paid nothing for CH Media, as IAC's aggressive approach towards quickly selling the company had resulted in it receiving very few offers.[39] The restructured company was reduced to seven people;[40] Brennan Lee Mulligan, Dungeon Master of the series Dimension 20, was the only creative left on the payroll.[41] Bloomberg News reported that, "IAC will keep a minority stake in the business, according to a person familiar with the matter".[4] Reich clarified that the company would continue releasing pre-recorded CollegeHumor productions on its streaming platform Dropout for at least the next 6 months and stated that he hoped to use that time in order to "save Dropout, CollegeHumor, Drawfee, Dorkly, and many of our shows".[42] Knibbs commented that "Reich is beloved within the CollegeHumor community—WIRED spoke with more than a dozen former employees, and the praise was unanimously effusive, rare for someone who just laid a bunch of people off".[3]

In July 2020, a Dropout.tv newsletter noted that production had begun on new seasons of various Dropout shows. The company continued to upload content on the CollegeHumor YouTube channel.[43] Also that month, it was announced that Drawfee was to be spun off into an independent company, owned by creators who had previously lost their CH Media jobs.[9][44] In December 2020, Reich commented that:

We saw this opportunity to sort of right size it. 'Okay, if the expensive content isn't moving the needle, maybe that opens up a window for us to do a less expensive version of this.' And it's that pitch that we made around town to try to sell CollegeHumor. And it's only when no one took us up on that offer that I went 'you know what, I think I believe enough in this to try to do it myself.'[45]

In July 2022, PC Magazine commented that the current slate of shows still reflected the January 2020 reduction "to a skeleton team with far fewer resources and full-time staff to create original content. When it comes to new, weekly shows these days, it's basically all Breaking News improv bits and game shows. There's also an incredibly heavy emphasis on the popular tabletop role-playing game show Dimension 20".[11] In May 2023, it was announced that Dorkly was to be spun off into an independent company, owned by Lowbrow. The announcement was made on the various Dorkly social media accounts, including Instagram and Twitter.[8][46]

On September 26, 2023, it was announced that the branding of CollegeHumor would be retired, in favor of Dropout. This included rebranding the CollegeHumor YouTube channel to the Dropout YouTube channel.[1][47] Reich stated that, "More people who are active fans think of us as Dropout than CollegeHumor now, and this message is almost for everyone else".[47] On moving away from the CollegeHumor style of shortform sketches, Reich highlighted that was in part due to the transition from advertisement-based video on demand (AVOD) to subscription-based video on demand (SVOD) as they felt they "needed to offer something more meaningful".[40] The SVOD model also allows Dropout to have editorial freedom as AVOD platforms such as YouTube and TikTok have a "censorship issue" – Reich claimed many topics may result in being "marked as not safe for advertisers" so the ideal content for these platforms is "a little milquetoast".[40] In 2023, the company did its first profit sharing with anyone who made at least $1 with the company during the year.[48] In early 2024, Reich said that Dropout had twenty employees, up from fifteen in 2023 and with plans to continue that slow growth to 25 by the end of the year.[39]

CollegeHumor website features

[edit]

Videos

[edit]

CollegeHumor produced original comedy videos under the CH Originals (formerly known as CHTV) banner. In addition, the website hosted a large collection of user-submitted viral videos, encompassing home movies, bizarre sports highlights, sketches, and such. These videos were released one month prior to being posted on the CollegeHumor YouTube channel. The CollegeHumor archive of over 1,500 videos is available on the Dropout streaming platform.[11] In December 2022, the CollegeHumor YouTube channel had over 7.39 billion views and 14.6 million subscribers.[49][50]

Digiday stated that "CollegeHumor's YouTube channel was at one time YouTube's seventh largest by number of subscribers".[27] Wired highlighted that YouTube became so central to the company that they "abandoned" the CollegeHumor "website in favor of rerouting CollegeHumor.com to its YouTube channel".[3] In 2017, CollegeHumor had "upward of 200 million Facebook video views a month, about twice the number of views then received by CollegeHumor videos on YouTube"; by 2019, the Facebook video monthly views slipped "to about one-third of the 2017 tally".[27] The Washington Post opined that the pivot to partnering with Facebook "probably sounded the death knell for the humor site" as Facebook had falsely inflated video metrics.[51] In contrast, Wired commented that its sources "suggested YouTube was far more central and influential to CollegeHumor's business model than" Facebook – CollegeHumor ran into trouble creating videos which YouTube would allow monetization of as flagged videos would be banned from advertisement placement.[3]

Pictures

[edit]

CollegeHumor's pictures section featured user-submitted photographs. Like the site's videos, CollegeHumor's pictures were of a humorous or bizarre nature.[52] CollegeHumor also occasionally held photo-based contests for its users. This feature has since fallen out of use and is no longer updated.

In 2011, Kevin Morris of The Daily Dot reported that CollegeHumor had lifted several images from Reddit without permission of the copyright holders and had added the CollegeHumor logo to these images.[53]

Articles

[edit]

CollegeHumor posted original writing from its staff and users, including humorous essays, comics, interviews and weekly columns on sports, video games, college life, and dating. Contributing writers to the site have included notable comedians Steve Hofstetter, Christian Finnegan, Brooks Wheelan, Paul Scheer, Amir Blumenfeld, and Judah Friedlander. Andrew Bridgman curated the articles and edited the website's front page.[54]

CH Originals

[edit]

CH Originals, established by Sam Reich in 2006,[55] was CollegeHumor's original comedy video section, featuring sketches and short films written and produced by the CollegeHumor staff, which included Patrick Cassels, Emily Axford, Adam Conover, Mike Trapp, and Brian Murphy[56] (among others). CH Originals videos included sketch comedy, film and television parodies, animation, and music videos. In addition to stand-alone viral comedy shorts or "one-offs", which are usually shot on location and feature hired actors, CH Originals also produced a number of series—notably "Hardly Working", "Jake and Amir", and "Nerd Alert"—which were shot in the CH office and starred the CH staff members themselves.[57]

List of CH Originals series

[edit]

Most of these series are now available in their entirety on the Dropout streaming service.

Name Description People involved Ref.
Adam Ruins Everything A series that has Adam Conover informing other characters and the audience about common misconceptions. Adam also voices versions of himself in animated segments. This segment later gained a TV spin-off on truTV. Adam Conover, Chris Parnell
Jake and Amir Jake Hurwitz and Amir Blumenfeld play humorous versions of themselves: Jake is usually depicted as a sensible "straight man" and Amir as his annoying, obsessive, and odd co-worker. Jake and Amir [58]
Full Benefits Two coworkers attempt to keep their relationship hidden. Each episode usually begins with them waking up in the same bed after having one of their numerous one night stands.
TV RPG An animated parody of popular TV series using the likeness of retro-style role-playing games.
POV Sketches shot from the point-of-view of the main character. In many POV videos, the phrase "How is that even possible?" is used as a running gag. Vincent Peone (CollegeHumor cinematographer)
The Six Each episode features six outrageous scenarios, such as getting out of the friend zone or having "monsters" for roommates. Josh Ruben
Prank War A series that documents the escalating pranks that are played between former CH staffers Streeter Seidell and Amir Blumenfeld. Prank War gained national notoriety after Amir staged a fake public marriage proposal from Streeter to his girlfriend Sharon at a New York Yankees game. Seidell and Blumenfeld have appeared twice on Jimmy Kimmel Live! to discuss their pranks. They have both since acknowledged the pranks to be pre-planned and fake. Amir Blumenfeld, Streeter Seidell [59]
The All-Nighter An annual event in which the CH staff shoots and posts 12 videos in one night between 9 pm and 9 am. While doing so, they communicate with fans via Twitter and UStream. CollegeHumor staff
Dire Consequences Kevin Corrigan and Brian K. Murphy bet each other to do wacky challenges—such as wearing progressively smaller clothes each day or playing paintball against a group of US Army soldiers. The victim is usually chosen at the start of each episode. Kevin Corrigan, Brian K. Murphy
Very Mary-Kate A series that revolves around the life of a fictionalized Mary-Kate Olsen—a rich young woman who is heir to Woody Allen—and her sensible bodyguard. Elaine Carroll
IRL Files Stories about a never-seen narrator who gets involved in wacky situations.
Hello, My Name Is... A series starring Pat Cassels and Josh Ruben. Ruben is placed in prosthetics and make-up by Hannah (their make-up artist), and he spontaneously creates a character on the spot, which Pat then interviews. The show was rebooted in 2023 as the Dropout original Very Important People. Pat Cassels, Josh Ruben [60]
Troopers A series parodying sci-fi movies and shows, particularly Star Wars. Most episodes feature stormtrooper-like soldiers Larry (Josh Ruben) and Rich (Sam Reich) dealing with the day-to-day pitfalls of serving an evil interstellar empire. The show includes Aubrey Plaza in a recurring role as the Princess. A second season was released as a Dropout exclusive. Josh Ruben, Sam Reich, Aubrey Plaza
Dinosaur Office A stop-motion series released via Nintendo Video on the Nintendo 3DS. It focuses on Craig the Triceratops (voiced by Kevin Corrigan) and Todd the Apatosaurus (voiced by Caldwell Tanner) as they navigate an office environment at DinoSoft Limited. Typical work issues are complicated by volcano drills, asteroid warnings, and their boss Terry the Tyrannosaurus occasionally eating employees. Kevin Corrigan, Caldwell Tanner, Emily Axford, Brian K. Murphy, Sam Reich
BearShark A traditionally animated series released via Nintendo Video on the Nintendo 3DS. A bear (voiced by Kevin Corrigan) and a shark (voiced by Owen Parsons) team up to eat Steve (voiced by Caldwell Tanner). Although Steve is devoured every time, he inexplicably returns in the next episode, slowly forging a bizarre friendship with his pursuers. A 3DS game based on the series was later released to negative reviews. Kevin Corrigan, Owen Parsons, Caldwell Tanner [61][62][63]
Badman A parody of the Christopher Nolan Batman films. This version of Batman (played by Pete Holmes) is clueless and incompetent, frustrating both allies and villains. Matt McCarthy appears in multiple roles (e.g., Gordon, Two-Face), alongside guest stars like Kumail Nanjiani and Patton Oswalt. Pete Holmes, Matt McCarthy, Kumail Nanjiani, Patton Oswalt
Bleep Bloop A video-game-based talk show hosted by Jeff Rubin and Patrick Cassels, featuring various guests. Many comedians were featured on the show. Jeff Rubin, Patrick Cassels
Precious Plum A series parodying Here Comes Honey Boo Boo, starring Josh Ruben and Elaine Carroll (written by Carroll and Sam Reich). It replaced Very Mary-Kate in CollegeHumor’s Thursday release slot. A sequel, See Plum Run, was later released on Dropout. Josh Ruben, Elaine Carroll, Sam Reich
The Adventures of Kim Jong Un A cartoon spoof of the supreme leader of North Korea and the country’s propaganda. Kim Jong Un is portrayed with absurd powers, which he uses against hapless “enemies of the state.” His deceased father, Kim Jong Il, routinely returns from the dead to battle him.
Furry Force A cartoon about four teens who become anthropomorphic animals to combat villain Victor Vivisector’s schemes. The show, nominally “on Fox Kids,” won the 2014 Ursa Major award for "Best Anthropomorphic Dramatic Short Work or Series." Brian K. Murphy

Caldwell Tanner, Emily Axford, Adam Conover, Josh Ruben

[64]
If Google was a Guy Brian Huskey personifies Google as various users come into his office to make searches. Cameos include Siri (Alison Becker), WebMD (Roger Anthony), the NSA (Brian Sacca), and Bing (Randall Park). Other guest stars include Colton Dunn, Mark McGrath, Charles Shaughnessy, and Jewel. Brian Huskey, Alison Becker, Roger Anthony, Brian Sacca, Randall Park
Hot Date Brian K. Murphy and Emily Axford attempt a romantic night out, only to sabotage themselves with their own quirks and insecurities. Brian K. Murphy

Emily Axford

WTF 101 A cartoon parody of The Magic School Bus featuring absurdly gross or disturbing lessons in biology, history, etc. Mary Pat Gleason voiced the unhinged teacher, Professor Foxtrot. Mary Pat Gleason

Other series

[edit]

Previously, CH Originals produced The Michael Showalter Showalter, a Charlie Rose-style comedic interview series hosted by Michael Showalter and featuring guests such as Paul Rudd, Andy Samberg, David Cross, Zach Galifianakis, and Michael Cera. They also gained notoriety for Street Fighter: The Later Years, which was nominated for "Best Series" by YouTube's Video Awards.[65] In 2011, they featured Bad Dads, a series of five, three-minute shorts starring Michael Cera and Will Hines. The series was written, directed, and produced by Derek Westerman.

The CollegeHumor Show

[edit]
Main article: The CollegeHumor Show

On December 17, 2008, CollegeHumor.com announced The CollegeHumor Show, a scripted comedy that premiered on MTV on February 8, 2009.[66] The half-hour comedy was written by and starred nine CollegeHumor editorial staff members (Ricky Van Veen, Jake Hurwitz, Amir Blumenfeld, Dan Gurewitch, Patrick Cassels, Sarah Schneider, Streeter Seidell, Sam Reich and Jeff Rubin), who played fictionalized versions of themselves.

Dropout series

[edit]
For a more comprehensive list, see Dropout (streaming platform) § Original shows.

In 2018, CollegeHumor created the subscription-based streaming platform Dropout, which became the home for a number of new scripted and unscripted series. After the company was sold to Sam Reich in 2020, budget constraints led to the cancellation of all scripted series in favor of more budget-friendly unscripted series.

Um, Actually

[edit]

A game show — hosted by Mike Trapp and Michael Saltzman (seasons 1–8), later Ify Nwadiwe and Brian David Gilbert (season 9)[67] — in which contestants win points by correcting untrue statements about pop culture. Contestants must begin their corrections with the phrase "Um, actually...", or risk losing the point. Guests have included Matthew Mercer, Rachel Bloom, Demi Adejuyigbe, Kristian Nairn, Doug Jones, Maddox, Justin McElroy, Travis McElroy, Alice Wetterlund, Lindsay Jones, Zach Sherwin, Thomas Middleditch, and "Weird Al" Yankovic.

Breaking News: No Laugh Newsroom

[edit]

A comedy series in which four performers act out a newscast and read absurd or comedic text from a teleprompter, with points deducted each time they laugh or smile.

Dimension 20

[edit]
Main article: Dimension 20

A live play tabletop role-playing show that debuted in 2018. It primarily uses Dungeons & Dragons 5th edition rules, and usually features Brennan Lee Mulligan as the Dungeon Master.

Game Changer

[edit]
Main article: Game Changer (game show)

A game show hosted by Sam Reich in which each episode is a different game and contestants are not told what they are playing before the show. In order to win the game, they must figure out the rules as they play. Special guest appearances have included Jewel, Michael Winslow, Ty Mitchell, Bob the Drag Queen, Tony Hawk, Giancarlo Esposito, and Eric Wareheim. Three spinoffs, Dirty Laundry, Make Some Noise, and Play It by Ear, were released in 2022.

Books

[edit]
  • The Writers of CollegeHumor.com (April 6, 2006). The CollegeHumor Guide to College: Selling Kidneys for Beer Money, Sleeping with Your Professors, Majoring in Communications, and Other Really Good Ideas. Dutton Adult. ISBN 0-525-94939-9.
  • The Writers of CollegeHumor.com (March 27, 2007). Faking It: How to Seem like a Better Person without Actually Improving Yourself. Dutton Adult. ISBN 978-0-525-94991-6.
  • The Writers of CollegeHumor.com (August 15, 2011). CollegeHumor. The Website. The Book. Da Capo Press. ISBN 978-0-306-82026-7.

Alumni

[edit]

Many members of the writing and acting staff of CollegeHumor have gone on to larger productions after their time with the website. Katie Shepherd of The Washington Post highlighted that "alumni of the humor site have spread throughout the entertainment industry. [...] Multiple CollegeHumor staffers have gone on to write for 'SNL.' Others have gone on to work for critically acclaimed shows".[51]

References

[edit]
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  33. ^ "Drawfee releases 5 titles from its livestreamed game jam". VentureBeat. December 29, 2017. Retrieved September 28, 2023. Drawfee spun off from the comedy websites CollegeHumor and Dorkly. It started initially as a fun way for staff illustrators to warm up, but it's since taken off as its own channel on YouTube.
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